We design, build, and optimise Shopify & Shopify Plus stores built for conversion, built to scale, and built to turn more of your visitors into customers.
Conversion Rate Lift. Up to 2x increase in conversion rate post-redesign.
in AOV through strategic up-sells and cross-sells.
Sub-2-second load times for a faster, higher-converting user experience.
We build bespoke Shopify themes from scratch that are fast, flexible, and perfectly aligned with your brand identity and conversion goals.
We unlock the full power of Shopify Plus with custom scripts, advanced checkout customisations, and enterprise-grade features for high-volume brands.
For brands that need maximum flexibility and performance, we build headless Shopify stores using modern frameworks like Hydrogen and Next.js.
We use data-driven analysis and A/B testing to systematically improve your store’s conversion rate, from the homepage to the checkout.
We manage seamless, zero-downtime migrations to Shopify & Shopify Plus from any platform — Magento, WooCommerce, BigCommerce, or custom.
We diagnose and fix site speed issues, optimising your theme and infrastructure for lightning-fast load times that boost conversions and SEO. 2.
We provide dedicated monthly support retainers for proactive maintenance, ongoing feature development, and strategic guidance to keep you growing.
Before we were an agency, we were a brand. We built ela lane from the ground up on Shopify, navigating every challenge from theme customization and app integration to conversion rate optimization and scaling for growth. We’re not just developers who know the platform — we’re operators who have lived in it. We bring that founder’s perspective to every project we take on.
Our process is designed for clarity, momentum, and results. No surprises, no missed deadlines.
We start with a deep dive into your business goals, brand, and existing site to identify the highest-impact opportunities.
We map out the full project plan, from UX and visual design to the technical architecture and feature roadmap.
Our team gets to work, building your new theme, features, or full site with clean, scalable, and well-documented code.
We manage the full launch process and then move into a cycle of continuous optimisation to keep improving performance.
Both. For brands under $1M, customizing a premium theme (Impulse, Prestige, Pipeline) gets you 90% of the way there at half the cost. For brands $1M+ with distinctive UX needs, we build from scratch in Liquid. We’ll tell you which is right in the discovery call.
10–14 weeks for a custom theme. 14–20 weeks for Shopify Plus or headless. Audits are 2 weeks. We don’t take projects we can’t deliver on time.
We integrate. We don’t build custom Shopify apps because the existing app ecosystem (Recharge, Yotpo, Klaviyo, Alia, Smile) covers 95% of use cases at lower cost than a custom build. If you genuinely need a custom app, we’ll refer you to a specialist.
Yes — Hydrogen, Next.js, or Remix. But we only recommend headless when the math works. For most brands under $5M, headless is a tax with no return. We’ll tell you straight.
Every design is from scratch in Figma. We start with a discovery workshop, then wireframes, then high-fidelity design, then build. You sign off at every stage.
Yes. Migration is a specialty. We map every URL, set up 301 redirects, preserve metadata, and monitor Search Console for 30 days post-launch. We’ve never lost more than 5% of organic traffic in a migration, and most clients see traffic recover or grow inside 60 days.
Shopify is the host — there’s no separate hosting decision. We handle SSL, custom domains, Shopify Plus account configuration, and DNS migration. Plus accounts get extra setup support (B2B, multi-storefront, organization admin).
30 days of free post-launch support — bug fixes, minor copy changes, performance monitoring. After that, we recommend the development retainer for ongoing work.
Sub-2-second mobile load time is the standard, not the goal. We benchmark with Lighthouse and Core Web Vitals before, during, and after build. If it’s not fast, we don’t ship.
Both. Standalone CRO retainer for brands with an existing site they don’t want to rebuild. The retainer is month-to-month with 15 days’ notice and includes monthly hypothesis development, A/B test setup, and ship-the-winner execution.
Project work is fixed-scope, fixed-fee — paid in milestones. Retainers are month-to-month with 15 days’ written notice. No long-term contracts, no minimums beyond month one, no cancellation fees. On exit, you keep all source files, design assets, and full repository access.
You shouldn’t, if you need a 200-person team for a $500K project. You should, if you want the founder of an operator-led boutique on every call, building a store he’d run on his own brand. We’re not for everyone — that’s the point.
Book a free, no-obligation discovery call. We’ll audit your current site, identify the conversion leaks, and show you exactly how we can help you grow.
We design, build, and manage the Klaviyo retention systems that turn one-time buyers into repeat customers.
We design, build, and optimise Shopify & Shopify Plus stores engineered for conversion, built to scale, and designed to convert more of your visitors into customers.
